What work with great blacks at the checkout at the store. Small business against online cash desks: briefly about protesters and government reactions

Since the beginning of 2018, the transition may be completed by the company SMEs in the field of trade and public eating, if they may hire spivrobitniks and work on the patent system of subsidies, or vikoristovuyut a single tax on the supply of income (UTII ). The rest of the wind of the cash reform will pass 2019 - until it comes IP without hiring practitioners.

For the sale of goods and services without cash, I will threaten a fine. Zalezhno in the legal organization of the business of wines we become from 25 to 100% in the amount of money obtained without zastosuvannya possession. In case of repeated damage to the companies, I threaten the fence to conduct activities for a period of 90 days.

How many companies are ready for new opportunities?

For the tribute to Rosstat for the end of 2017, in Russia there are 5.308 million SME companies, including individual entrepreneurs. In this rank, before the fall of 2018, about 18% of such companies may switch to a robot with new cash registers, NAFI said. The survey showed that 42% of the participants in this stage of the reform of vikonal vimogi: 36% vikoristovyvayut online casi, another 6% vikoristovuyu kasi like the old one, and the new one.

Online cash desk Evotor 10 (Photo: evotor.ru)

The leather company, a participant in another stage of the reform (23%), planned to buy and install an online cash register with the help of grass, more rubbish for less than 1 linden. At the same time, among companies that want to switch to online cash registers up to 1 line, a third (32%) said that they do not plan to use online cash registers.

Why don't companies rush to install new cassettes?

Applicants are not ready to establish new powers to give to those who do not know about such a law. It's quiet, who still doesn't win online cash, 15% don't cheat, which is necessary, NAFI said. "At the moment, the main task is to look at the skin care and explain the reforms that specifically need to be done," Andriy Shubin, director of Opori Russia, explained.

51% of companies that started their crops on the 1st day of 2018 will install new cassettes before the reform are negatively assessed. The most dissatisfied with the reform of individual entrepreneurs - about 60% of them are negatively assessed.

The business didn’t understand why it needs money for new technology and mass digitalization of all processes, Vladlen Maksimov, President of the Association of Small Format Trade, explained. For other businessmen, it is better to cover the cost of vitrati, lower to the great merezha: kasi for them cost about the same, and the number of checks and the sum of purchases from small businesses is significantly less, naming Maksimov. Opita RBC participants in the market estimated the quality of one kasi at 20-30 thousand. rub.

Vitrati pripriyemtsіv another stage of reform are covered by tributary vіdrahuvannyam in the amount of up to 18 thousand. krb. on the skin. At the time of the interview, only 51% of applicants knew about the return. In addition, more than half of the participants in the reform consider their progress to be insufficient. Businessman's goals include not only the purchase of the kasi itself, but also the service: this technique is by no means perfect.

Mustaches of virobniki proponuyut kasi lower for a tribute of resurrection, rozpoviv RBC the founder of "Evotor" Andriy Romanenko. The founding kasi can no longer transfer data to the Federal Tax Service, explaining the vin. With this "smart terminal" to give, zocrema, access to various add-ons, gamants, payment tools, so that we can boost the business more, respecting Romanenko.

What are the problems already small cash reform? ​

The transition to new devices in 2017 was accompanied by problems. For the first time before the cob of the sale of the sprat of the great retailers, who are included in the National Association of Mere Trade (merezhi "Chitay-misto", "Ekonika", Henderson and others), they asked in the order for the line of language registration through de ficit of fiscal accumulators. Ministry of Industry and Trade at the vіdstrochenni їm vіdmoviv. There is no shortage at all, but it is necessary to protect that the majority of enterprises plan to switch to new equipment in the rest of the days, having designated Shubin.

Under the first hour of the reforms, the companies were boulle, yak nav'yazuli sellers dodatkovy services from the installation of the technical service kas, rozpovіv Shubіn. It is important that at the same time such companies could not speed up the legal illiteracy of their entrepreneurs by adding a spy to RBC.

We got stuck with problems at the first stage and tі, whoever installed it after all. For example, in 2017, the largest retailers and gas stations across Russia could not work through online checkouts. The problem was associated with a software pardon in the cash register for AT "Shtrikh-M" - one of the largest post-employees on the market. For example, the retail chain "Magnit", as it manages the largest chain of stores in Russia, spent 1 billion rubles through it. viruchki, for the tribute of the company itself.

How often did it happen that you ran into the store for dribnitsa, and pidishovshi up to kasi, sipped the majestic black? In such moods, it is not necessary to become embarrassed. It’s more necessary to respectfully cherish the devils and I’ll need it for the sake of it. Internet magazine Factinteres help you to choose the black, like time shvidshe.

Stand in black, de buyers have more cats

At first glance, it's good to sound illogical. Prote statistics matter otherwise. Why is it necessary to keep a black man, de buyers have more cats? On the basis of food, we will be assisted by the opinion of Dan Meyer, a successor of the future mathematics and technology, the head of the academic leader Desmos.

Come to the cashier, the cashier hangs with us, asks about the need to send a package, punches the goods, and says goodbye. On average, without breaking through the goods, it takes 41 seconds. On the skin unity of the pierced product, it is stained with a flash of 3 seconds.

Let's say that in one person there are 100 goods in a visa. Approximately 6 quills are required to serve each purchase. And the sus_dniy cherz_ have 4 individuals, 20 goods per skin. For the service of tsієї cherga, about 7 quills are needed. And to show, as if there will be a difference in hours, as if the black camp at the kilka will develop more.

Go to the lion's box

Deyakі doslіdzhennya svіdchat, scho right-handed (and most people are right-handed), more for everything, in the right of the kasu, lower in the lion. All to the fact that most people are right-handed.

Choose cashier-girls

Good for sexism, only statistics! A lot of research shows that the girl breaks through the goods more quickly and does not spend an hour on the rush. Until then, if a girl-cashier loves to recommend goods, or to make purchases for an hour of breaking through, then all the same, it’s better to be advised to buy cherga.

Vychayte buyers and їх cats

When choosing chergi, it is necessary to respectfully greet the people and the goods in the middle of the cat. For example, a person of a frail age can wear black, tk. you can fold when paying, looking at banknotes and transferring money.

Look at the cats of buyers from Cherga. For example, the cashier will be richly shvidshe for 10 of the same dances of the water, lower 10 of the same dances of the water. Look out for unique buyers whose cats are filled with various vegetables and fruits. Such goods require additional time for picking up.

Try to choose a card, how to stand up to a few cashiers

A lot of research shows that the serpentine line (this is how such a service method is called) is the most efficient. For this reason, this method of service can be learned at airports and banks. Such a system allows people to have an overworld choice, because now it’s not necessary to choose, to go to hell.

It's a pity that great stores don't often fall for such a twist of the serpentine line. Why? Everything is simple. The store does not want Joden's hairdresser, so that a majestic black line stood by the store's yogi, stretching across the entire hall. It is easier for him to create a lot of parallel lines.

Do not stay at the twisted line

Dosledzhennya show that the bent black line stretches more richly, lower is straight. On the right, the cashier simply does not waste the scale of the bills that have accumulated, and is not particularly quick. That's why such a devil is more likely to drag on. Until the speech, do not stand in the hall, as the cashier does not have the ability to pay the whole house.

How to speed up the process?

  • Put the goods on the line with a barcode to the cashier
  • Buying clothes, knowing independently all tags and hangers to the store
  • Distribute goods by groups. Tse allow the cashier to serve you shvidshe

Let’s tell us varto that most of the time we’ll get over the hour of reconciliation. Bagato doslіdzhen tse confirm. The average person is wrong by 36%. For that coming time, follow the joys and calmly check your cards.

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It seems to be paradoxical, but really, the hour of recovery is short.

The last ones have established that it takes one hour to serve the leather goods: in the average 41 seconds for those who want to be welcomed, pay, say goodbye and pick up the purchases, and three seconds for those who break through the leather goods. That's why it comes out that the devil from a large number of people from a smaller number of comrades will really collapse more.

Let's cheer. To break through 100 goods in one purchase, you need about six quills. If you get up in a row with a few osіb, at the skin one you will have 20 comrades each, for the service you may have this hvilin.

How to add up the whole hour, stretching the rock to the bіgaє chimalo. Richard Larson, professor at the Massachusetts Institute of Technology, praised that all Americans in total spend 37 billion years on the river.

Turn your left hand

Most of the people are right-handed and turn to the right, so the hell of evil can be less.

Give respect to the cashier

You remember that the cashier is especially balaky, ask for purchases or comment on the merchandise, unique such a devil.

Win other buyers

It is important not only the number of people in front of you, but also their century of purchases.

For example, it takes more than an hour to serve people of a frail age. You don't have to know how to behave with a credit card, and swear by the rukh cherga.

So give respect to the number of different goods in the cats of people who are ahead. Break through six of the same goods, and none of them are absolutely different.

Choose black, yak vede to kіlkoh kasirіv

Such blacks ring out in airports and banks, but they also ring in supermarkets. The stench collapses the best way, to that a man on the cob of a cherga goes to the first bellowing spy.

In addition, having risen in a similar line, we feel relieved, so that we no longer need to choose, to which cashier to go, and doubt our own decision.

Unique black out of the fences

As if the cashier can’t see the whole line, for example, looking around closes the wall, or the police, checks and purchases happen more Masha Shunko, Julie Niederhoff, Yaroslav Rosokha Humans Are Not Machines: The Behavioral Impact of Queueing Design on Service Time..

Speed ​​up service

  • Put the goods with a barcode to the cashier.
  • When you buy clothes, immediately tidy up the hangers and put on the name labels, so that the cashier can instantly check them out.

Remember that the scourge is only in your head

I am like a world of ochіkuvannya - only a psychological state. The greater number of people call out the greater hour of their reckoning with the helper by 36%.

In addition, buyers have more respect for the dozhina of the cherga, and not those who are falling apart like a quick one. Vibirayuchi between the short black, which is falling down in full, and the old one, which is falling apart quickly, we often see the first one, to wind up the hour of ochіkuvannya in both blacks to go out the same.

Also, don’t forget that you need to go through the check, as if you’re aware of it, for example, you can talk about other purchases or read.

A well-known picture: a great store in the fashion segment, cas rich, ale pracyuє only one and for the most part, it was a long time ago. How to reduce to a minimum such situations that negatively affect the loyalty of buyers, and save pennies?

Stores dress up and sound like a lot of space, a large number of castes and staff, who are responsible for their work and help customers to make a choice and make a purchase. However, no matter how much we are overhauled, we regularly stick there with the blacks. As a rule, if you want to organize a small number of stationary cash islands in a store, you can only use two or three POS-terminals. As a result, the retailer in an equal place spends a lot of money, shards of a great number of buyers, having helped those who happen to spend an hour on a check in black, immediately go to competitors.

Causes of the sprat problem:

  • kakiy zavzhd staff with a proper rank of motivation for those who, schob, promptly serve the purchase;
  • often kas more, nizh pratsіvnikіv trading floor;
  • the process of selling clothes itself takes more than an hour, lower, for example, making a purchase at a grocery store. Therefore, the middle hour of the client’s scoring at the cash desk is high for a small number of speeches.

Implementation of technologies as a solution to the problems of the store

Can you fight against this phenomenon? As our practice shows, so, as a whole. For whom it is sufficient to review the business policy in terms of special motivation for the staff and the use of special technologies that allow even more and quick service of buyers. So, today, the possession of automation of retail is allowed to be carried out in stores near the classic stationary cash island, where buyers are picked up, at the expense of the most middle-of-the-road on the trading floor, points of acceptance of payment, which can be more, lower than the higher cash registers.

I also accept the fact that you can’t pay extra for this modernization. Moreover, there is a great possibility of what the retailer can spare on his own.

Today, there is a leather shop equipped with mobile devices, for example, data collection terminals (TSD) or tablet computers, for the help of which you can scan goods, take information from data bases. The stink itself will become the main tool for the re-possessed store.

For the help of a mobile extension, the sales assistant can complete the purchase of the client by scanning the barcode of the selected speeches and request it to the point of payment.

How do you look?

From the technical point of view, everything looks like this: on the payment islands, fiscal registrars (FR) or cash registers (KKM) are installed, and receipt printers are connected to the local store. Having formed a check on the mobile extension, the consultant sends it to another, be it any handy FR. Bring the customer to the island himself, who can pay for the purchase. And the consultant in the same place znіme protikradіzhnі mіtki z goods and packuє yogo.

It is important that in a different solution, it is necessary to work in such a way that the choice of cash register software is identical to that of a standard POS-terminal, as well as to a mobile extension.

Zrozumіlo, navitshi instilled modernization in the store, more and more stationary cash desks will not be seen - if you want to lose one for emergencies, for example, a technical failure, as a result of this, you will stop working on the local store.

Advantages of the solution for the retailer

Why is it possible to modernize from the express-kas station for a fashion store:

  • The retailer is guided by the most important POS-terminals, to save money, which you see on your purchase in that place, you will not get the chance to break your head, to expand the large system blocks. Instead of them at the point of payment, they will be charged only by the fiscal registrar and the bank terminal - the offenses of the extension are not large, so they take up little time. Tse means that the islander himself can be crying.
  • At the store, you can organize the right motivation for sponsors: consultants, as a result of which a lot of sales are included in paying for their work, will be able to serve more buyers. And it means that they pragtimate how to give a consultation, how to get it before the purchase, so I need to pay and arrange the goods. To the point, growth and personal viability of practitioners in the sales area, which is also visible to the retailer.
  • Modernization of the store does not require a trivial and foldable training for the store staff. Apparently, it’s not possible to carry additional windshields tied with him.