* Friend for: Sorokin P. The system of sociology. In 2 volumes - M., Nauka, 1993.
In the section "Architectonics of Sociology" it was designated as the first part of theoretical sociology - social analytics. Von vivchaє budova, or a warehouse, a social phenomenon and that yogo main form.
Bulo is assigned in the same way that it is subdivided into: a) social analytics the simplest social phenomenon and b) social analytics foldable social phenomena. His analysis of the life of social phenomena is a deep understanding of the structure of the simplest social phenomenon. Only if we remain alive, we can move on to the emergence of foldable social phenomena and processes. The whole lower part will be dedicated to the event of the simplest social facts.
§ 1. Interaction as the simplest social phenomenon
Those who sound like suspenseful lives or suspenseful manifestations, which are foldable by a complex of facts and processes of laying, so that you can do yoga without spreading parts in warehouses, is absolutely impossible.
How to get to the point of infinitely stringy and the most folded picture? How can you describe? Why should I analyze?
Yakbi be-like a successor, having tried a bunch of inexcusably varied masu of podia, vchinkiv, facts, appearances and mutually in її as a whole, vin buv bi sayings for total bad luck. Such a task without a frontal dismemberment, that forgiveness of minds, is not perfect.
The axis of what, in essence, and for methodological reasons 62 skin, the last person of what is called “phenomena of a suspenseful life”, is guilty of taking these manifestations in their simple appearance. Vіn is obliged to know the simplest way of their development, and the small model of them is simple, whimsical like, vіn having taken away the ability to marvel at more and more folding facts, like a combination of these simplest ways, or, like, to complicate the inexhaustibility of the model. A sociologist can, at some point, be quick to learn other sciences: chemistry and biology. Like a chemist, who has revealed the whole world of inorganic nature into atoms, like a biologist, who has seen the manifestations of life on a clitin, the sociologist is obliged to know his own kind of “social clitina”, acquiring the same, having by himself taken away the knowledge of the manifestations of the main powers; not only that - like a chemist, which explains all the folding objects of that phenomenon of an inorganic world of combination of atoms and their half-molecules, like a biologist, who zooms in on the distribution of all organisms on their warehouse parts - cells and looking at them first, but under the combination the simplest thing that a sociologist sees, maybe it’s the same, that it gave the opportunity to marvel at all the so-called supernatural things like that other combination of these simplest things.
eat, like a manifestation in the world of human spiritscan it be such a simple fact? Yake is a mocan serve as a simple little model of a majesticfolding mechanism of suspended manifestations?
Adherents of the organic school, if they respected the "social clitina" or the simplest social phenomenon human indіlooking. Now it is unlikely that there is a need for a report to criticize them. The stench was overwhelmed with analogies and did not remember that an individual, like an individual, cannot even be taken in by the microcosm of the social macrocosm. Can't do what can be taken from the individualup to the individual and it is impossible to take away neither that which is called "suspility", nor that which bears the name of "suspility". Robinson, who lives on the water-fortified island, neither by himself nor by his actions do we become either one or the other. Dali - іndivіd yak іndivіd dоєno idea of the foundation of a special science - sociology. Like a physical mass of wines, they are trained by physical and chemical sciences, like an organism - by biology, like an organism, which brings about volodym or psyche, - by psychology. Sociology does nothing with the individual, and that won't work. An individual cannot be a shukana model of something that sounds like suspіlnymi 63.
For the rest it is necessary not one, but a lot of individualsless, two. Just as one Robinson cannot put together "suspіlstvo", then Robinson from Friday - such a "suspіlstvo" can put together. Acceptance of two osibs in the field is often called "suspension". Together they can add up "suspended blues", their actions and reactions - "suspended processes".
But the understanding of two impersonal and individual is still not enough for being a “model” of spiritual manifestations. We can mothers of anonymous individuals, but even if these individuals will be isolated one from one, like sardines, clogged at different boxes, then this fall will lead to the first: we may have a number of isolated individuals, so that in the skin of the given one, the fall of one will be renewed.
So that two or more individuals could put together a “suspility”, could give a “suspіlnі apparitions”, it is necessary, that the stink mutually exchanged sharesyami and reactions. Only in every moment of the stench becomes a suspіlne appearance; only in the right direction to give them mutual support, only in the right direction to create mutual stink, so that they don’t get involved in other disciplines. “Social and all phenomena, as if they can be unknown without bringing in one person, in another way” *, it is correct to say Ross 64 .
Otzhe, a model of a social group may be lesstwo or more number of individuals who are among themselves in mutual modalitydії. The model of social processes can be moresess of mutual modality between individuals; model hromadskyApparitions can be less Apparitions between people 65 .
Why should the school of Le Play be right in line with the organists, since they recognize such a model as a family, and not an individual. “Sim'ya, - even the greatest representative of the school of Demolin, - represents the simplest, most elementary social group, the lowest social life we don't have, we can't continue and pass it on” 66 .
In this case, as in the model of a social group, two or more individuals and interactions between them are given. For whom all the senses are pleased with the posted vimogs.
Such a pіdhіd before the emergence of social phenomena, valuable to rich people, cannot be accepted as a whole. Sim'ya can be a model of low social incomes, but not all of them: we know that a number of social groups, inspire more of the rest, do not settle down on family ambushes and can't wait until this time. Choose friends, choose believers, political party, members of the scientific community and many other associations and associated associations.
That's why you can't take it like this all social groups, interactions between members of the family - like a model of a supple relationship. Sim'ya represents only an okremic kind of ancestral phenomenon - a group of interacting individuals.
All the suspense of life and all the social processes canbuti arranging for the manifestations and the processes of mutual modality of two orgreater number of individuals; And yet, combining different processes in vzaєmodії, we can take into account whether it be the most complicated of the most complicated joint processes, whether it be social podіyu, beginning in the wake of the tango and futurism and ending the light war and revolutions. Until what, if not until the manifestations of mutuality, zreshtoy, all the suspense of life? Processes of mutual modality - individual and mass, trival and mitt, one-sided and two-sided, solidary and antagonistic. With these threads, from the totality of which fabrics are created in human history. From the totality of interdependent individuals, it is possible to put together a social group, whether it be a "suspension", starting from the tram public and ending with such collectives, like a power, "Internatsional", the Catholic Church and the "League of Peoples" *.
* That's right: "League of Nations" is an international organization, which victorious in 1919-1939. approximately the same role as the UN. The SRSR became a member of the League of Nations in 1934, in 1939. - switching off at the link with the ear of the Radian-Finnish war. Note. commentator.
With combinations of processes in vzaєmodії it is possible to build up a suspіlnoe yavka, starting from the galas of NATO, zіbrannogo on the streets of the scandal, and ending with a systematic planned struggle of the proletariat of the world against the “capital”. All the social blues fall apart on the blue, starting from the virobnic and economic ones and ending with the aesthetic, religious, legal and scientific ones.
Shorter kazhuchi - interaction of two or moredivіdіv є generic understanding of social phenomena; we canserve as a model for the rest. Vivchayuchi budova tsієї modelі, miwe can know that the life of all the suspіlnyh manifestations. Rozklavshivzaєmodіyu in warehouse parts, we will store themparts of the most complicated social phenomena.
Sharing these respects, let's move on to the analysis of the manifestations of mutuality. Vivchivshi tsyu "model" of social phenomena, we take sufficient material to confirm the position.
* Friends for: Sorokin P. System of Sociology. In 2 volumes - M., Nauka, 1993. In the section "Architectonics of Sociology" it was designated as the first part of theoretical sociology - social analytics. Von vivchaє budova, or a warehouse, a social phenomenon and that yogo main form. It was assigned in such a way that it should be applied: a) to the social analytics of the simplest social phenomenon and b) the social analytics of the folded social phenomena. His analysis of the life of social phenomena is a deep understanding of the structure of the simplest social phenomenon. Only if we remain alive, we can move on to the emergence of foldable social phenomena and processes. The whole lower part will be dedicated to the event of the simplest social facts. § 1. Vzaemodiya as the simplest social phenomenon Those that are called suspіlnym zhitty or suspіlnymi vyshchâ, є a complex of facts and processes of laying foldable, scho vichiti yoga, not spreading the parts in warehouses, is absolutely impossible. How to get to the point of infinitely stringy and the most folded picture? How can you describe? Why should I analyze? Yakbi be-like a successor, having tried a bunch of inexcusably varied masu of podia, vchinkiv, facts, appearances and mutually in її as a whole, vin buv bi sayings for total bad luck. Such a task without a frontal dismemberment, that forgiveness of minds, is not perfect. The axis of which, in essence, and behind the methodological principles62, every follower of what is called "phenomena of a suspenseful life", is guilty of taking these manifestations in this simple look. Vіn is obliged to know the simplest way of their development, and the small model of them is simple, whimsical like, vіn having taken away the ability to marvel at more and more folding facts, like a combination of these simplest ways, or, like, to complicate the inexhaustibility of the model. A sociologist can, at some point, be quick to learn other sciences: chemistry and biology. Like a chemist, who has revealed the whole world of inorganic nature into atoms, like a biologist, who has seen the manifestations of life on a clitin, the sociologist is obliged to know his own kind of “social clitina”, acquiring the same, having by himself taken away the knowledge of the manifestations of the main powers; not only that - like a chemist, which explains all the folding objects of that phenomenon of an inorganic world of combination of atoms and their half-molecules, like a biologist, who zooms in on the distribution of all organisms on their warehouse parts - cells and looking at them first, but under the combination the simplest thing that a sociologist sees, maybe it’s the same, that it gave the opportunity to marvel at all the so-called supernatural things like that other combination of these simplest things. Stay nourished, like a manifestation in the world of human spirits, can it be such a simple fact? How can a manifestation be a simple and small model of a majestic and folding mechanism of dignified manifestations? The pribіchniki of the organic school, if they respected the “social clitina” as the simplest social phenomenon, the human individual. Now it is unlikely that there is a need for a report to criticize them. The stench was overwhelmed with analogies and did not remember that an individual, like an individual, cannot even be taken in by the microcosm of the social macrocosm. It is not possible for someone who can only take away an individual, and it is impossible to take away neither what is called "succession", nor what is known as "huge manifestations". Robinson, who lives on the water-fortified island, neither by himself nor by his actions do we become either one or the other. Dali - іndivіd yak іndivіd іndivіd іndivіd don't daє odnoї podstav for іsnuvannya osobliї ї nauki - sotsіologii. Like a physical mass of wines, they are trained by physical and chemical sciences, like an organism - by biology, like an organism, which brings about volodym or psyche, - by psychology. Sociology does nothing with the individual, and that won't work. An individual cannot be a shukana model of what bears the name of sacred manifestations63. For the rest, not one is needed, but a lot of individuals at least two. Just as one Robinson cannot put together "suspіlstvo", then Robinson from Friday - such a "suspіlstvo" can put together. Admittedly, the combination of two osib is often often referred to as "suspension". Together they can add up "suspended blues", their actions and reactions - "suspended processes". But the understanding of two impersonal and individual is still not enough for being a “model” of spiritual manifestations. We can mothers of anonymous individuals, but even if these individuals will be isolated one from one, like sardines, clogged at different boxes, then this fall will lead to the first: we may have a number of isolated individuals, so that in the skin of the given one, the fall of one will be renewed. So that two or more individuals could put together a “suspility”, could give a “suspicious appearance”, it is necessary that the stench interacted one by one, exchanged mutually with actions and reactions. Only in every moment of the stench becomes a suspіlne appearance; only in the right direction to give them mutual support, only in the right direction to create mutual stink, so that they don’t get involved in other disciplines. “Social and all phenomena, as if they could not go out into the world of one people, but in another way” *, it is correct to say Ross64. * Socially important to respect all those things, which cannot be explained, without regard for the influx, that one hopes for one human being in other way (eng. ) - approx. commentator. Also, the model of a social group can be less than two, or more individuals who know each other in mutuality. The model of social processes can be more or less the process of mutual interaction between individuals; the model of the suspіlnyh povіshch can be more or less a pvіmodії of people65. Why should the school of Le Play be right in line with the organists, since they recognize such a model as a family, and not an individual. "Sim'ya, - even the greatest representative of the Demolin school, - represents the simplest, the most elementary social group, you don't have any social life, you can't be continued and transferred"66. In this case, as in the model of a social group, two or more individuals and interactions between them are given. For whom all the senses are pleased with the posted vimogs. Such a pіdhіd before the emergence of social phenomena, valuable to rich people, cannot be accepted as a whole. Sim'ya can be a model of low social incomes, but not all of them: we know that a number of social groups, inspire more of the rest, do not settle down on family ambushes and can't wait until this time. Choose friends, choose believers, political party, members of the scientific community and many other associations and associated associations. To that it is not possible to take this as an example of all social groups, the relationship between members of the family is like a model of a supple relationship. Sim'ya represents only an okremic kind of ancestral phenomenon - a group of interacting individuals. All social life and all social processes can be put into manifestations and processes mutually between two or more individuals; And yet, combining different processes in vzaєmodії, we can take into account whether it be the most complicated of the most complicated joint processes, whether it be social podіyu, beginning in the wake of the tango and futurism and ending the light war and revolutions. Until what, if not until the manifestations of mutuality, zreshtoy, all the suspense of life? Processes of mutual modality - individual and mass, trival and mitt, one-sided and two-sided, solidary and antagonistic. With these threads, from the totality of which fabrics are created in human history. From the totality of interdependent individuals, it is possible to put together a social group, whether it be a "suspension", starting from the tram public and ending with such collectives, like a power, "Internatsional", the Catholic Church and the "League of Peoples" *. * That's right: "League of Nations" is an international organization, which victorious in 1919-1939. approximately the same role as the UN. The SRSR became a member of the League of Nations in 1934, in 1939. - switching off at the link with the ear of the Radian-Finnish war - Approx. commentator. With combinations of processes in vzaєmodії it is possible to build up a suspіlnoe yavka, starting from the galas of NATO, zіbrannogo on the streets of the scandal, and ending with a systematic planned struggle of the proletariat of the world against the “capital”. All the social blues fall apart on the blue, starting from the virobnic and economic ones and ending with the aesthetic, religious, legal and scientific ones. In other words - the interplay of two or more of the number of individuals and the generic understanding of social phenomena; there can be a model of the rest. Vivchayuchi budovu tsієї model, we can know that budovu vsіh suspіlnyh yavisch. Razklavshi vzaєmodіyu in warehouses, we spread it on parts of the most warehouse social phenomena. Sharing these respects, let's move on to the analysis of the manifestations of mutuality. Vivchivshi tsyu "model" of social phenomena, we take sufficient material to confirm the position. § 2. Elements of appearance in mutuality In order for the appearance of mutuality of people to be more significant for a designated person, three main minds are necessary: 1) preparation of two, or more of a large number of individuals, which inspire the experience of that behavior alone; 2) preparation of assets, from such stench they evoke mutual experiences and infusions; 3) the preparation of conductors, who will pass on a number of teasing assets from one to another. According to the minds, the appearance of mutuality cannot be recognized: 1) without individuals, no one can mutually interact; 2) if they weren’t robbed by individuals, then it would be unreasonable to see how stinks can “fight”, rattle the behavior and experience other misfortunes; there would be no teasers; 3) if there were no conductors, then, as a matter of fact, the acts-partners of one individual could not be transferred to play with other individuals. Cі nebhіdnі mind аbо warehousing phenomena vzaєmodії are called yogo elements. Pojdnannya їх, scho to become a manifestation of vzaєmodії, utavlіє in their sukupnosti svoєrіdnu єdnіst, or osobliva system (div. below) as a reality sui generis. Zupinimisya skin z tsikh elements. § 3. Individuals as an element of phenomena in vzaєmodії 1. Basic biological and psychic powers of individuals. Їхнє psychіchne zhittya helps to open psychology to us. There is no need to repeat the data of these sciences. For us, it is important here to signify less such authority: a) as if the human being is alive and able to react to the development that one recognizes as an organism; b) as a greater organism of the veins may have a thorough nervous system. The elementary functions of the system are composed of: 1) in the stimuli, which stimulate the call (the main organs of the nervous system are called receptors and stimulants); 2) in the conduction to the central nervous organ (the main parts of the nervous system are called conductors and conductors); 3) in viconannі effect - rukhovoї reaction, which evokes razdratuvannyam, sho go from the central organ to the working organs (the main parts of the nervous system are called effectors). Scho stosuєtsya funktsіy vischoї nervovoї system, the tsі funktsії polyagayut in analіzatorskіy dіyalnostі - in analіzі that rozkladannі podraznen scho vplivayut on organіzm, i in zamikalnіy (in kontaktnіy) dіyalnostі scho vstanovlyuє phone reception organіzmu of rozkladenimi abo proanalіzovanimi podraznikami zovnіshnogo svіtu61. Volodinnya with such a miraculous receptive-conductor-efficient device gives the possibility to people even by a thorough rank to stick to the middle. The receptive and analyzator organs of the nervous system serve as ideal organs for: 1) identifying any development that affects the body; 2) lay out the complex and tease on the elements and establish the recognizability of the rest, otherwise - know for sure that they are attacking us. The effector and indirect organs, after analyzing the analysis through the conduction organs, give the body the opportunity to respond in a singing manner to the teasing and in this or that other form, to establish a connection between them and that organism. That vidalyayuchi all organіzm od shkіdlivih podraznikіv then nablizhayuchi Yogo to korisnih then viklikayuchi number ruhіv okremih Chastain organіzmu, stink dozvolyayut ostannomu zberіgati neobhіdnu for Zhittya rіvnovagu i "bezperervno pіdtrimuvati pristosuvannya vnutrіshnіh vіdnosin to zovnіshnіh" in chomu, Spencer Dumka, i polyagaє the essence of life68. Any other nervous system is a miraculous apparatus for attaching the body to the middle. The role of the nervous system will become even more clear, so take training in some special organs for teasing in the workplace, so called Distance-Receptors, which react to the teasing of objects that are in the air. Before such Distance-Receptors lie the organi-zor, the ear and the scent. The stench of the organs for teasing the objects in the distance, which enter the dotik with receptors not without a middle, but rather with a path of emanations of special forces (the infusion of the ether, which exhales on the organs of the lookers, the infusion of repeated winds, which the hearing, and infuse on the organs, etc.) d. ). Distance-Receptors give such a rank the opportunity for the organism to follow the path of immediate reactions to distant objects69. Of the other powers of the nervous system, it is significant that: 1) depression, “de-robbing, calling on the nervous system, giving for the sake of understanding and then leading to the rest to some kind of ruin”; 2) fallowness of species in nature. In some cases, some “seem not to lie in the nature of the undergrowth, which, having broken them, and in others, they grow up, on the other hand, only in the case of a given form of erosion.” For example, seeing a cut that feces can be called out, whether it be some kind of imitation: electricity, mechanical violence, then; navpaki, khtivi vіdchuttya vyklikayutsya only light mechanical razdratuvannyam stateevyh bodies. The remaining type is close to the activity of the organs of sensitivity - the scorching, dotik, relish, auditory and scent apparatuses. In these vipads, podrazniki are found on the singing masses on top of the body, which they feel. “Organs seem to be broken normally not by the same fiends, like they sound like wild nerves, but by a whole lot of special infusions, which call for untimely awakenings of wild nerve storms; The sound apparatus is awakened by light, the auditory apparatus by sound, the dotik by light mechanical shocks”70. The whole organism of a person, skin shmatochok yogo skin and nerves of the nervous system is such a rank of a sensitive apparatus, infinitely more sensitive, even as a photographic plate. Organizm vіdznaє be-like drіbne razdratuvannya, scho go out of the navkolyshny middle, and may build up a way of indispensable reactions and ruhіv in response to the tsі rozratuvannya, stick to yourself to the tsy middle of the vіdpovіdno to save lives. As a whole, academician I is correctly appointed. Pavlov, "dіyalnostі (vischih vіddіlіv tsentralnoї nervovoї systems) vstanovlyuyut dokladnіshі i vitonchenіshі spіvvіdnoshennya tvarinnogo organіzmu of navkolishnіm svіtom, Saying to іnakshe, bіlsh doskonale vrіvnovazhuvannya i sistemi rechovin forces scho stanovlyat tvarinny organіzm, of rechovinoyu navkolishnoї that forces of nature." 71 From what has been said, it is clear that a person can have excellent aparati for spontaneity razdratuvan, for their analysis and for reacting to them in the form of quiet and other changes (reflexions of insane and intelligent, instinctive action, "reasonable and smart" acts just). e.) like other organs, and the whole organism. In the rest of the day, the body of a person can be paired with a car, like wearing a miraculous rukhovy apparatus; at a glance, the body of a person can be called an automotor (self-engine). Such are the characteristics of the physiological power of the people, as if they were predicting the reader. As far as yogo psychic powers, here we intermingle with the most important figures of the human psyche: 1) preparing people for psychic experiences; 2) in their mind, modern psychology was divided into three main elements: a) cognitive elements: intelligibility, awareness, manifestation of understanding; b) sensitive-emotional elements, given in experiences of pain and satisfaction; c) volovі elements. A number of psychologists step into the field of loss and give a different classification, but for us, let’s face it, the value of food is not of great importance. So, in this case, unimportant for us are superechki about those, which are the elements of maє smut, chi smut, meaning: chi ideas, chi pochuttya, chi volovі elements; 3) the merit of the riddle is the fact that a number of developments, which are accepted by the receptive organs of the nervous system, are accompanied by mental experiences, enter the “field of information” and pull behind oneself a “widdom reaction”72 2. Polymorphism the same one with one for the specific features. The stench is different one kind of the same, physically, psychologically, and socially. With such vіdmіnnosti є rіst, color shkir hair, zvnіshnіy vglyad іndivіda, move, mіmіka skinny. bud. Individuals are judged by one type of one and by mental power: manners of discernment, thought, virility - and by the nature of vіruvan, knowledge, savor, sympathy, that is a sign for the marriage, which is denoted by the words "character", "temperament", "psychic way of life" and so on. e. Not similar to the stench of the social camp, for example, by belonging to that other group, caste, camp, state, etc. In some areas, a number of individuals see each other as a smaller world, in others – a larger one. Moreover, if you look at one kind of one physically (for example, for growth or status), stench can be similar for social and mental baggage: for a manner of thought, sensibility, for a social camp, a light-gazer, etc. In other situations, you can be on the alert. Vіdrіznjayuchis "behind the mental structure" (for example, choleric and phlegmatic), the stench can be similar to savor, vіruvan, perekonan thinly. I navpak. In the third types, the power may be higher (for example, a Hottentot and a European cultured lady). It is obvious that after the degree of similarity and the nature of similarity, one can subdivide individuals in different groups: similar and different; similar, for example, for a statute, century, religion, mine, clothes, social camp, etc. etc., or different - for a whole low sign of physical, mental and social. Nayrіznomanіtnіshі іndivіdi mozhut Buti podіbnimi in addition chi іnshomu vіdnoshennі:. "Іndivіdi scho nalezhat to nizhchih klasіv pіvdnya Іtalії, mozhut Buti podіbnimi to blacks i chervonoshkіrih schodo zabobonіv, moralnoї povedіnki" i t 73 The navpaki of I, naypodіbnіshі іndivіdi mozhut vіdrіznyatisya the low sign Zvіdsi easily overcome all the complexity of the possible grouping of individuals: it does not shy away from political, geographic, or class groupings. She's incredibly foldable. This polymorphism, or physical, psychic and social capacity of individuals, is important to say: I mean a number of authorities in mutual relations and play a great role in social grouping. 3. Consume the people From the other powers of the individual, the presence of needs, given together with the body, is significant. The consumption is not the same in other environments and historically low, but at the same time, the consumption is low, as the power of that world is in all human beings. The classification of human needs was taken up by a lot of sociologists and representatives of other social sciences. We will not bring here the history of this food. Obmezhimosya two-three butts. So, Professor Fairbanks divide all the needs of people into these main classes, which give the basis for the seven main types of social activity. So: 1) the need for water and protection against the cold and water, which gives the basis for economic activities; 2) consume, voluntarily satisfied, low emotions - hisstical and altruistic ones (zadrіst, jealousy, super-niceness, sympathy too thinly), which give evidence for social activity; 3) the needs of the defenders for themselves in the form of comrade-people, which they give support for political activity; such basic needs. Farther to go "pokhіdnі bajannya": 4) aesthetic needs; 5) intellectual; 6) moral; 7) religious74. A close classification of needs is given by de Greef, who divides consumption, obviously, and social phenomena, on this main view: "!" ) economical, 2) creative-simeiny, 3) artistic, 4) religious, 5) moral, 6) legal, 7) political75. L. Ward, knowingly consumes the social forces, the main needs respect hunger and love76. In another world, wines give a little more classification of social forces, which are based on needs. With the head “needs-forces” of wines, you take in: 1) pragnennya to satisfaction, 2) the exclusion of suffering, 3) the state of love and love, 4) the fatherland and homeland likeness. Far to go "carrying" "strength-consume": 5) aesthetic, 6) emotional-moral and 7) intellectual77. P. L. Lavrov distinguishes between the consumption of eating, statuary slander, the care of children, safety, the need for intercourse and satisfaction with damaged nerves78. Psychologists and biologists dealt with the needs of the forms of instincts. Some of them, following Darwin, recognize that a person does not have a lot of instincts, and at the same time not a lot of basic biological needs, which are added to the needs of the social and mental order. So, V. Wagner reduces all the basic instincts (and also, the biological needs of people) to three main instincts: 1) eating, 2) reproduction, 3) self-saving79. In addition, like James, to give even a more detailed description of instincts, and, obviously, of the main biological needs. Sociologists such as Ellwood and McDougall lie directly before this. The first variety of such instincts (and consumption): food, creation, self-defence, herd or sociality, heritage, food, panuvannya and order, life (life) and play (aesthetics)80. To the singing of the world, I will similarly (ale dribnish) the classification of instincts and general needs is given by McDougall. Vіn vydіlyaє іnstinkti (і consumption) vtechі, vіdshtovhuvannya, tsіkavostі, zabіyаkuvatostі, pokіrnostі that samostavlennja, batkіvskogo, proizvodstva, gregarious, pridbannya, budіvnitstva; plus - innate courage: sympathy, inspiration and heritage, need for warmth and magic; on this soil, on this thought, the consumption of a higher order (aesthetic, moral, religious and intellectual) develops81. Significantly gave a number of sociologists, including some give a supra-simply short and simple classification of needs, others - more foldable. In Russian sociological literature, the butt of the first can be the classification of Do. M. Takhtareva. People's needs, like wines, "can be easily grouped among the main types of needs: economic, casual and mental (moral, sensible and aesthetic)"82. The butt of a folding classification of needs (and that’s not all), given to technical names residui (often replaced by the terms sentimenti - a little, bisogno - need, sometimes by the term istinti), we can also classify Pareto. Dividing residui into six main classes: 1) instinct or need for combination (Istinto delle combinazioni); 2) the need for saving combined aggregates (Persistenza degli aggregati); 3) the need to show zovnіshnіmi acts pochutіv (Bisogno di manifestare con ati) consume, po'yazanі z zhittyam u sspіlstvі (Residui in relazione colla socialitd), 5) the need to save the integrity of the individual and yogo mutually din (Integrita dell "delen iduo e) , 6) article of need (Residue sessuale), Pareto skin class a number of subgroups, which give the results of 52 groups, which break up, at their own line, into a number of subgroups 83. The middle position between them is occupied by Stukenberg and Ross. ), 4) affective (love, sympathy, etc.), 5) creative, 6) religious, 7) ethical, 8) aesthetic, 9) intellectual raznogolositsya panuє n nutritional classification of human needs. Ale is visible: Superiority is not to stir out the Sutrian itself (Mayzha all rifle, then the minsh is reported to the pіd izhiznimi of the same Sami of the Consum), the Skilki method of the classic roshtashvanny of the basic consumption. Without going into criticism of their classifications, without pretending to blame their own classifications, and without setting up a detailed analysis of the nature of skin needs at once, I will allow you to create a lower list of the basic needs of a person. Be-yaka istota, then, and a person, while she is alive and while she is alive її rd, may be satisfied with the consumption, the necessary maintenance of life. Zvіdsi vysnovok: people like the body we are in front of the authorities and all the main biological needs, without the satisfaction of such an organism can not live. These are seen as: 1) the need to satisfy hunger and help; 2) the need for a state (reproduction), necessary for the preservation of the family; 3) the need for self-defense in the form of forces and infusions that threaten life, - if only they would not stay (self-defense in the form of space influxes - temperature, deadly wind, wind, plank, vapor, mechanical problems, for example, falling at the river, drowning, opik too) . d.; self-defense against biological problems - attack animals, sickness, rotten hedgehogs; self-defense in the face of social problems - in the face of co-humans, in the face of poor life and healthy social minds); 4) the need of a group self-defense (defense and intercession of "their", "relatives" - members of the family, children, friends, members of the tribe, clan, totem, etc. іndivіdіv) ; 5) work out the pace. Chi є need to bring the power of tsієї consumption of people. It looks like “the ability to react to the development of becoming the main power of being a living protoplasm”85. Rukh is characteristic of rice creatures of organisms. Tim is more important and essential for a person's need86. Do not fasten the transition to її satisfaction, we do not omit її importantness. Tim, for an hour, wanting to be short-lived dissatisfied with the demand, pull the lowest of the most low positions and act on the body shkidly, mayzhe vbivcho. The camp of a man, tied on his hands and feet, was one of the priyomіv torturi and so called meritorious for justice. We are sensitive, as to the relief of us, the freedom of the rukhiv, but to the least exchange of freedom, the change of clothes; the pain of entrapping a person in a cell in a prison with an open space, protest and struggle against outposts, barriers, against fences in and out, passport system and just as quickly as possible to bring the correctness of what has been said; 6) other physiological needs: sleep, exchange of speech, sleep, recuperation, discharge of excess energy (gra) thinly. d.87 Lyudina, prote, like an organism, but also an organism, which allows you to live, psyche. Moreover, wine is the truth, as if you are alive among the likes of your own. Tsі obstavini soil of the main biological needs gave rise to a number of supplementary needs of the social and mental order. In a specific form, the rest are undifferentiated. The main ones we can consider are these. 7) The need for information from oneself is similar. In those other forms, there is a need in us people. Well, it's true, it's the same in different individuals. We call some of them "unsociable witches", others directly say: "self-imposed is unbearable for me." And so, they stverzhuyut, scho "people їm nabridli". However, you can boldly say that for a wine, it’s possible, super-rare loneliness (that food - you know the stench), you need to communicate with other people, either directly, or side by side (a way of leaves, reading books, newspapers, then). e.) powerful to all people. Some of them, however, are comrades and balakuchs from us, others - to lead a worldly life, others - are surrounded by the support of friends and comrades, a quarter - by the support of beloved authors - the living and the dead, from such stench they are joined by the way of books, p'yatі - by the support of comrades and so on; some go to the wife on the street, at the tavern, others - at the theater, at the cinema, third - to the lecture, fourth - "talk with friends", five - to the NATO, sixth - to the ball, seven - to the church; in short - the forms of contentment can be different, but in that other way it looks like it is familiar to all people. Why is it so, to bring the facts without any facts. In the first place, Tim, they lived and live with the support of their own similar ones, and that the person is not self-sufficient, and that without intercourse with others cannot be. People, like to live in isolation like those similar to themselves, we, for even rare vinnyatka, do not know88. As if there were some reddish marks and є, then the isolation here was good, but primus. In a different way, Tim, on the first steps of the life of mankind, people, the cream of great supremacy, periodically climb into the greater big days and rule the holy (“korobori” of the Australians)89. Thirdly, Tim, that isolation (navit vіdnosna) is painful and detrimental to people. The proof of this is the greatness of the solitary laying. If you want to isolate yourself here (because people sound like a path of chimps, leaves, walks, rattling, reading books, etc., collaborating with others), but, regardless of the price, a single visnovok is one of the most important punishments , to improve health, leading to early old age and death90. Fourthly, the need for splіkuvanni podtverdzhuєtsya and doslіdzhennyam causes of self-destruction. Durkheim showed that the main reason for self-destruction is the weakening of the social connection, that is, the growth of self-identity and isolation of a person from fellow human beings91. Krіm tsikh faktіv danіst tsієї demand to certify to everyone at home with the evidence of “thrust for people”, to share their experiences with others too thinly. e.92 What has been said is enough to know the preparation of the food you need. Vaughn is so real, like everything is listed. In a slanderous form, you need to speak with co-humans, then, it is possible to superscriptively write more specifically: exchange with ideas, feelings, emotions, praise of a different kind, like you, like you, like you are good-natured, and you are soothsayers. Instructed by the need for the following designate other needs of the social and mental order, as for the preparation of a high-level certificate in people. If you sing on the splendid division of the elements of the psyche into: 1) awareness, 2) sensual-emotional, 3) volitional, then socially-psychologically you can call up to: 1) intellectual, 2) sensual-emotional and 3) volitional. 8) Consume intellectual activity. There are no hospitable people, such needs would not be dominant in this other form. Together with the organism of a person, it is given a sense, a sprynyattya, a manifestation of those combinations, so that different forms of intellectual activity. The appearances are immanently attached to people. Like a person, while you are alive, you can’t not eat, don’t drink, don’t crumble, so you can’t help but look, don’t accept, don’t show up. Knowing diyalnist in the simplest forms - the division of that elemental synthesis - is established already in the world of creatures. Tim is more than a taman people. Vaughn is invisible. Obviously, the stage and form of intellectual needs of different individuals. Ale, in those and other forms, the stench is immanently attached to all representatives of homo sapiens. Since the new one has a broken nervous system - cym is given and intellectually-cognitive activity; for mi bachili, scho the main function of the nervous system is the analyzator function, so that differentiation and differentiation of teasing the middle. And psychology shows that discernement is the simplest form of cognitive activity. So all at once, from the developed nervous system, a synthetic and combinative activity is given. “In his laboratory, he synthesizes and combines the perceptions of phenomena in a way that is consistent with the same norms, rules, and hypotheses. Neviglas also synthesizes and combines, even though in a fantastic, childish, absurd manner... An instinct (inaccurate viraz. - 77. C), a kind of ability of people to such a combination-synthetic activity, - Pareto correctly affirms. - often make (and install links, wanting to be fantastic. - P.S.) speeches similar, different protilezhn, for an hour combine vinyatkovy things with rare speeches ”and so on.93 obґruntuvannya їhnіm acts. .. They have a synthetic trend, irreplaceable for practical needs. People want to think before us, but what a rotten good stink to think, even more food, ”- no less rightly even the same author94. On the grounds of satisfaction with consumer needs, not only science grew, but also the absurdity of generalization, abstraction, isolation, personification and understanding of goodness, justice, solidarity, too. e. “Such or similar complexes, which were born out of the need for thought and combination, then we can gain an independent background and, in other situations, be personified”95. Not lishe fact іsnuvannya science, ale slit bіlshoyu mіroyu fact іsnuvannya pomilkovih absurdity of teorіy, uyavlen understand zabobonnih that naїvnih explanations bezgluzdih rozumovih kombіnatsіy, fantastically іntelektualnih utvoren, korotshe - OAO All Ti anіmіstichnі, fetishistskі, totemіchnі that bezgluzdі teorії, stvoryuє lyudstvo pochinayuchi h the most important people and ending with the “savages of modern culture”, theories, with which people explained and explain the most important phenomena, all these “incredible gimmicks of old truths”, with which the world’s history of humankind is known to us, de we know to the people, everything is indisputable cooking for people of intellectual needs. Yakby її didn’t bubble, then they couldn’t blame the self-made children of the thought. In other words, the people of power are on the floor and intellectual hunger, in a similar way, there is a physiological hunger. One is satisfied with his fantastic theories of animism, the other with the theories of Newton and Darwin, one for him is satisfied with the theory of "seven days of creation", the other is with a theory similar to the Canto-Laplace theory, or the doctrine of Spencer's "Basic Soils". Even more impeccable will become the need, as we vrahuymo the role of knowledge as the best defense in the struggle for the reason. Wallace and Bergson talk about it, saying that, by virtue of the need for a person, the need to change the body for attaching to the middle became a pledge: the change of the brain and the quiet set of those tools, like the creation of human knowledge, occupied this place. I need to cry out to the life of impersonal manifestations and theories, true and hypocritical, - what can be seen to the manifestations of the inorganic, organic, and socio-psychological world. І scientific disciplines, і religious manifestations and concepts, і theories about the soul, law, justice, life and death, beauty and goodness - in short, all judgments "A є" and "And not є", from the complex of these, systems are formed, svetogladi, disciplines; judgement, beginning with “a spider maє chotiri legs” or “the devil buys a human soul” and ending with a complex of їх, to become the sciences of physics, chemistry, biology, psychology, sociology, epistemology, etc. , Buddhism, animism too. bud., - all the fruit, that the soil was born, satisfied with the needs, all the children of the rest. .. In short, the need for intellectual and rozumovіy activity of the flooring is real, like the need for eating. Insha on the right, chi is so important out, like a rest. We don’t take care of food at once. 9) Need for sensitive-emotional experiences. Under it, I will need a human being, again immanently powerful to the body, given at once with the rest, to experience a number of purely affective states - feelings, emotions, which bear the name of joy, fear, grief, tenderness, love, sympathy, devotion, ogidya, zdivu and so on, which are accompanied either by satisfaction or by suffering (positive and negative feelings), need, attention to the intellectual and do not escape from the rest97. So it is, like a person cannot but think, so it is impossible not to think. More than that, people want to think and want to be thoughtful, often they joke about their feelings... What is the real need? I will quote Lange's deputy: “Emotions, - like guilt, - like playing the role of the most important officials in life of a special specialty, and ale stink of the most powerful of the natural forces that are given to us. The skin side in history - like the whole people, so the other people - to bring their power to the inexhaustible. Storms of addictions have afflicted more people's lives, devastated more lands, lower hurricanes, flooded more places, lower veins”98. In those other forms, there is a need in us people. There are no ideas, no hunger, and no other transfers of tax and pulling people to see: the first dances, games (“koroborri”), to the gladiatorial circus, to the mystery, to the big bikiv, to the modern circus, to the theater, to the opera, to a concert, a cinematography, a poetry evening, a scandal, before the month of strata, etc. . d.), to make yourself familiar with hashish, opium, wine, gorilka, tyutyun and other drunken and bad speeches ", old carpets, like people themselves? "Bread and sights" - such an eternal promotion of certificates of given data, consumption from a person. Yakshcho Gallo “Khliba” is in spaced to Bioologa consumes of Kharchuvannya, then the “Vidodovich” guesses about the demand in the aphytous survivors 100. I demand a boss in the people, I vy Zrobita Nazinovanni Bezlichi Yavichi, the same thing, , music, ballet, etc. Wilde's "Dorian Gray" is an artistic image of a human being, as the service that satisfied the needs of sensitive-emotional experiences has grown by the "method of life". Mustache people are greater than the lesser world of Doriani, the difference is less form that stage of "spoiling of life." What is needed is given to the nobility everywhere: play music at parades, on the steps, at funerals and vesills, such things, like serving the table (kviti, artistry of serving), things of comfort, luxury (“food” cloths, “beautiful furnishings” of the room, everything , “what to look at”, toscho. bud.), - tse viklikano and viniklo soil of satisfaction with the need. Vaughn, as it turns out, to behave everywhere, but as it turns out, we don’t notice ... Yakby її didn’t blow, then our life would be forgiven. Satisfaction with hunger does not succumb to no kvіtіv, no more servets, no tidy table; all these "accessories" viklikanі life "aesthetics", i.e., emotional needs. They viklikanі until life that may be all the manifestations of mysticism, beginning with primitive little ones, fantastic fairy tales and the first song and ending with Shakespeare, Dickens, Beethoven and Rembrandt. Won to the wife of some at the taverns, the others - at the rally, the third - at the ball, the fourth - at the circus, five - at the theater, sixth - at the NATO, seventh - at the church, beaten up eight people to beat them up, nine - to the unsafe good, ten - for an exhibition, etc. Use it, where people “admire” if you, use it, de stink to talk about “garni experience”, use it, de play “passion and affect”, there you will know what you need. Vaughn is inseparable for people and is familiar to nature. The struggle for the "life of the good" of the significant world is the struggle of the possibility of sensitive-emotional experiences, the possibility of their satisfaction. Such a Shvidka characteristic is needed. 10) The need for volovіy activity. The order of the assigned needs of a person is the need for a volovіy activity; won't go near the statement of the attainable, well-established, purposefully set goal101. Put a mark, the closest rank of pov'yazanі z our "I", and pragnit їh zdіysnennya - power, immanently powerful people. Like Descartes’ maverick, seemingly: “Cogito, ergo sum” (I think, already, right), it would not be less correct to say: “Volo, ergo sum” (I want, now, right). Svіdome "I want" was given at once from the people and in the face of the unknown! Well, the nature of the goals and oxen exercises are different in different people. Ale, in that chi іnshіy form, the stench of the tamannі be-yakіy people (crim hіba іdоtіv аnd mentally handicapped people). Since the history of humankind is the result of emotions and feelings in a significant world, then some of the historical cases can and should be explained as the result of volinnya and volovyh deeds. Although in the past the role of the rest of the bula is equally insignificant, then in the world of the progressive course of history, that role of willful activity grows. Wait for food, what is the proof of cooking such a consumption in people? It is necessary to say: the setting by people of the perceived goals, accepted by them as a goal, is closely related to the intimate sides of their “I” and to that important and valuable for those who set them, - from one side. Other than that - the struggle of people with them, who cross the reach of such goals, otherwise, if they reach the stench, fight with them, who respects the viconan, who threatens or else crosses the status of oxen's actions. In this other form, such freedoms are recognized, so that they do not get to the bazhan, calling for other needs, and the powerful people are deprived. Such is the will, tied with the method of supporting the goodness of the sovereign “I”, “honor”, “good name”102, such is the will of “rule” over others, the will of “glory”, the will of “prevaga over others”, “popularity, authority” , "complaint, povagi" up to the category of facts one can see, far, the will of “justice”, “good”, “morality”, “feat”, “sacrifice”, “borg” is too thin. needs: the will to “glory” or “to support a good name” is not required to satisfy hunger, nor the instinct of reproduction, nor self-defense (in the biological sense), nor the rush, nor other biological impulses. It is resurrected by the need for satisfaction of intellectual drinking and sensitive-emotional (passive) experiences... Vyniknuvshi soil biological needs, qi wave grew in its own kind of needs, like all kinds of needs. To that it is possible to see them in an independent group103. In these other forms, use the power of more people ... For example, the defender of "honor", "good name", or the willful need of "praise" is manifested by the stretching of the history ... Pomsta for the image of honor among the first groups, fights and tournaments of faces the middle, the struggle through the “mystery” in our history, the current duel and the judge of honor - all the facts are low, calling out to life as needed ... by strength, strife, cunning, artistic gift, scientific treatise, artistic thunder, beauty of ruin, with a written suit, to be seen in front of their own luxurious surroundings, thoroughbred women, be it some kind of eccentricity (Herostratus, through the increase in the name of the jig. etc., and so on - all the same, see the activity, shouting on the ground the volin "glory"104. Zakhist "holy of holies" of his soul at the sight of norms of morality and right; sacrificing oneself in im'ya vikonanny obov'yazku, borbat z timi, who violate the rights and morality (research and punishment of evildoers), - I'll renew the category of facts, which fall under the facts, cry out for the need. Mayzhe all acts related to the "borg" and "moral bondage", Fully called out to her. The struggle for power, for the assertion of one’s “I”, which I accepted and accepted with the passage of history in the most manipulative forms - starting from the primitive “do not cross my vdacha”, from the elementary “do not dare me to super-read”, “do not cross over” and end the spiritual struggle power, for the hegemony of the "I" over hundreds of thousands of people - I will still renew the manifestations that grew on the soil of satisfaction with the needs of consumption105. How many facts are there to lay down more vipadkivs, where one person goes to hell with categorical, ultimatum orders and fences... often represent acts, viklikanі with the requirement of volovoї activity... Razrіznjayuchis for zmіstom in the skin of this type of person, all ten classes of transferring needs of those other forms of power in the greater number of people. I summarize. Consume people: 1) satisfying hunger and spragi; 2) article (multiplication); 3) individual self-defense; 4) group self-defense; 5) rush; 6) dihannya, exchange of speeches, sleep, 7) the need for intercourse with others similar, 8) intellectual activity, 9) sensitive-emotional change and 10) willful activity. Nagaduvannyam tsikh zagalnyh authorities and intermingling with the characteristics of the individual as an element of the system of mutual modality.The Gartner company published a portion of prophecies about the technological innovations of 2011. Before the list, they drank no less than social computer systems, gloomy charges and mobile add-ons, and less access to the sphere of security and analysis of information.
Axis list of technological innovations Gartner:
1. Cloud Computing
According to Gatner, with the help of the nearest three fates, vendors will promote a wide range of products with the most gloomy rates: from the most accessible lousy services, developed by companies that work with the slowest, to private “gloomy”.
2. Mobile programs (Mobile Applications)
There is nothing marvelous in the fact that the stench has gone down to this list. Gartner is stating that by 2011, 1.2 billion people will become the masters of mobile devices that are attached to launch web add-ons and mobile commerce. Tse to provide an ideal environment for angry mobile attachments and web zastosunkiv.
3. Social Computing Systems (Social Computing)
Gartner announces that until 2016 social technologies will be integrated with most business add-ons. Companies follow, as if the stench hasn't been smashed yet, and I'm going to create a global strategy for all internal communications, customer relationship management systems, as well as public sites.
4. Video (Video)
Video is not a new technology. But, according to Gartner analysts, video will reach the mainstream at once with the development of web technologies, social systems, integrated communications and Internet television. In the next three years, videos will become the most important type of content. In fact, with the transitions, until 2013, 25% of the information per day will be reviewed in video format.
5. New generation of analytics (Next Generation Analytics)
Analytics in computers and mobile attachments will not only help you to improve the skin business solution, but also transfer the consequences of the decision. For whom there will be a need for changes in the operational infrastructure and business analytics. Potentially, such building technologies improve the business performance of the organization and boost them on a high level.
6. Social Analytics (Social Analytics)
Social analytics evaluates, analyzes and interprets the results of interaction between different people and groups of people. Social analytics is a broader understanding, as it includes various techniques of specialized analysis, for example, social filtering, analysis of social measures, meaning analysis and social media analysis. If your company doesn't have such technologies yet, then the stench of ob'yazkovo will appear at the next three rocks!
7. Context-Aware Computing
The contextual-deposit calculation collects information about the object's sharpening, its activity, links and advantages in order to gain the same interoperability with the kіntsevym coristuvach. Gartner transfers that until 2013 more than half of the great enterprises will be counted, and until 2016 one third of the mobile outbuildings in the world will be based on a contextual fallow basis.
8. Solid state memory storage (Storage Class Memory)
Gartner is aware that flash memory, which is being exploited in advanced technology, is becoming more and more popular on computers. With help, enterprises can reach a new level of memory on servers, and for computers it will mean saving space, changing heat, increasing productivity and durability to the level of zvnishnіh vpliviv.
9. Global Computing (Ubiquitous Computing)
The time has come for the third wave of computer computing, if computers become a part of our life. As a result, measures can be reached and overturned, if it is possible to traditionally centralize the management of measures. Tse bred before the emergence of even important trends: computer technologies "penetrate" the entire activity of the company, independently, are treated by the stench of the IT service.
10. Factory-Based Infrastructure and Computers
The factory is calculated by a system that consists of okremikh modules, connected between themselves like “fabric threads” or on a switching panel. In fact, the computer at the factory includes a processor, memory, an input / output device and additional devices (graphics and mathematical processors). Kіntseva system is configured and queried for the help of special software.
In the era, if the accounts on Facebook, Twitter, Instagram are the same among most companies, it seems surprising that in their richness, their dossi did not begin to be automated by means of converting social media information into knowledge that could be of practical value.
“Social analytics (social intelligence) is just a quirk of quiet possibilities, as if you are already being given the opportunity to do analytical processing of these social media,” explains Jenny Sassin, vice president of research at Gartner. “Maybe the basic analytics is more foldable, but why don’t you mess with it.”
Sassin to direct the butt of a yoghurt maker, who needs to know the market for a product with a new taste: try "energy yogurt". It would be worthwhile to ask for an additional series of applications, for additional social analytics tools, such as Brandwatch, Crimson Hexagon, Synthesio or Talkwaker.
Moreover, there is no need in companies for a great deal, wanting little to protect potential gains, then the ability to automatically transfer social analytics results to traditional CRM, ERP systems and others for sharing with public data. In the shortest possible time, the simpler version of the call should be transferred from CRM manually.
Social analytics is impossible without people
Brian Long, Nissan North America Senior Manager for Work with Customers in Social Media, knows: regardless of those that technology plays a great role in yoga activity, the company does not have the ability to automate social analytics - analysis of posts, tweets, and branding buti milloni on the river, carried out manually.
“It’s necessary that a person read this information, it’s necessary to understand the needs of the client and plan the company’s reaction,” Long said loudly. Nissan's sixth-highest analysts look at the data accumulated by Sprinklr's social media management system, allowing you to follow corporate Twitter accounts, Facebook, Instagram and Google Plus. Analysts themselves, following Long's words, praise the decision about the need to react to the problem.
Long in vvazhaє social analytics the most important dzherel danih, which is the experience of customer satisfaction and other types of surveys in building data, which signify the product range, advertising campaigns and customer service.
Working at Nissan, a group on social work for Sprinklr's help in classifying and understanding data, helping to give practical knowledge to business entrepreneurs. Sprinklr's tools are used in a number of technical ways to analyze and solve problems in the company. Analysts are ready to call for corporate communications, legal and marketing. “We need to promptly make thoughtful decisions, taking into account such factors as the tonality of the speech, the influence of the authority of the writers,” Long adds.
That science is practical
Sally-Anne Kaminsky, Manager of Social Media Strategies at Zebra Technologies, is the company's unified spokesperson, covering all aspects of social activities. Vaughn wants to promote the advancement of social analytics in the company - a maker of laptops, scanners, RFID tags and barcode printers.
If you need information about potential customers, Kaminsky go to Oracle Social Cloud, a tool for managing customers with customers in social networks, that will create an information panel for a sales specialist. Social Cloud searches for keywords and phrases that allow you to display thematic listing on Facebook, Twitter, LinkedIn, on forums and blogs.
“We know about those products with which solutions the potential client is motivated and on what fault the link should be told,” Vaughan explains. – Seek help for Oracle semantic filtering technology.” A presentation is prepared for the results for fahіvtsіv іz safer sale, one of the elements of this є hmar tags, which will show the importance of the tone of the social ZMІ like a competitor, whose products are potential customers.
Yak i Long Kamіnskі vpevnena scho people prodovzhat vіdіgravati klyuchovu role in sotsіalnіy analіtitsі Square od of naskіlki tіsno will attempt іntegrovanі vіdpovіdnі sistemi s traditsіynimi BIZNES-dodatkami "On miy look, potrіbne unіkalne poєdnannya maysternostі that science dwellers zumіti prosіyati tisyachі tvіtіv that posts on Facebook, having seen the really bad news from the US news.” The most important factor in the transformation of a simple "listening" of social networks to analytics is the presence of deep knowledge about the products of the company's services, and with more automation, the most important factor is the involvement. “Bachachi listing about that chi іnsu problem, we can estimate which of our products could immediately correct the situation,” he adds.
The most important factor in the transformation of a simple "listening" of social networks to analytics is the presence of deep knowledge about the company's productive services
Kaminsky, as a practice in the industry of social media since 2009, it is known that it is possible to analyze, as psychological motives to irritate people to criticize that chi іnsha brand in social media or, navpacki, I say love again. On її reconnaissance, only people are smart enough to speak in such speeches and understand how you can win for the good of the company.
Tools for social analytics
There are a lot of basic tools that allow you to analyze the data of social ZMI. Pererakhuemo deakі z them:
Pulsarі Crimson Hexagon- Tools for victorious image analysis technologies.
brand watchі Synthesio allow you to explore the development of corystuvachiv, analyze data, visualize KPI, minimize ROI just fine.
Sprinklr- a social media management system that allows you to follow corporate public records on Twitter, Facebook, Instagram and Google Plus.
talkwalker Safeguarding the destruction of notifications about these and other search queries, using collapsible metrics for a simple look, propagating sounds with complex filters, suggesting correct ideas. Talkwalker is an official partner of Twitter.
brand Analytics- Russian system for finding out all the riddles about your company, products, services or other practitioners in all social areas. The building service independently determines the tone of resurrection, shaping the links of the lances, which are important to those, as well as expanding the audience and geography. The system works to monitor and manage reputation in social services (Twitter, VKontakti, Facebook, Odnoklassniki, Miy Svit, Google+, LiveJournal, YouTube, Instagram, Yandex.Market and others), and so on. from domestic and foreign online ZMI.
One of the first Russian resources - "Medialogy"– allows you to carry out mitigation analysis and support social media for additional technology of linguistic analysis of texts.
Integration of social analytics with the information infrastructure of the company
Sassin does not care about the current day's victories of social analytics. If companies have only started monitoring social platforms, analytical technologies will be unavailable, but now such technologies and stench allow unstructured data from social platforms to be replaced with structurized traditional systems for the removal of important knowledge.
For example, in companies it is not uncommon to simply “shove” social media data, for example, reports about the number of “required” badges, in the BI system for the Tableau mark, instead of that, you can win special modules for processing such information, available in Salesforce in business add-ons Oracle, Microsoft, Oracle, Microsoft Dynamics and others. As a result, all the value of information from social ZMI is lost.
On Dumka Sassіn, vіdsutnіst іntegratsії naychastіshe Je naslіdkom roz'єdnanostі in organіzatsіyah, de robot system of sotsіalnimi ZMІ abo "closed" in the marketing vіddіlі, abo funktsіonuє okremo od usіh "Ranіshe in kompanіyah just vprovadzhuvali іnstrument prosluhovuvannya sotsіalnih trammel, rozrahovuyuchi to those what can you do to help you get to the bottom of the idea, as if you were true about your investment. Ale, as a result, was less likely to lead to separation.
In order to realize the potential of social analytics, the stench may be consumed by corporate business analytics systems. "At the IT department you will be told that they already have a problem with the management of the Great Danims and that social analytics is not their problem, but not like that," Sassin was promoted.
Social analytics needs these mechanisms of care, as already implemented for CRM, ERP and other systems.
Social analytics out of krill marketing
Melissa O'Brien, director of research at HFS Research, thinks about those that the internal organization of diversity is responsible for realizing the potential of social platforms: Marketing, Ale I for the management of mutuals with the Klihtami in the Tsiloma, now the discipetus of Schirsch: Danai, yaki to be rejected by the social serials, can be shifted in the RIZNIKH PIDRODRZHILS, one of the Roboti is a part of the morale, the wounds of the wounds, and nibi got stuck."
According to O'Brien, at the same time, the company is less likely to master social analytics on the cob, but in the world of that, as the stench begins to become customer-oriented, the latter will be more and more stagnant.
- Sandra Gittlen. Social intelligence: What a world of social media for business results. CIO. July 26, 2017